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Job description template

Digital Marketing Manager Job Description Template (2026)

A free, copy-ready Digital Marketing Manager job description covering responsibilities, must-have skills, tools, seniority variants, and KPIs. Written for hiring managers, not for SEO filler.

Hire a pre-vetted digital marketing manager

Key facts

Role
Digital Marketing Manager
Reports to
Reports to the VP Marketing
Must-have skills
7 items
Seniority tiers
Junior / Mid / Senior
KPIs defined
6 metrics
Starting price (offshore)
$2200/month

Role summary

A Digital Marketing Manager owns the full-funnel performance of paid and organic channels: setting the monthly marketing plan, managing spend across Google, Meta, LinkedIn, and programmatic, overseeing SEO and email, running the weekly pipeline review with sales, and being accountable for MQL, SQL, CAC, and payback metrics that ladder into revenue.

Responsibilities

Must-have skills

  • • 5+ years in B2B or DTC marketing with direct P&L ownership of at least $30k/month in paid spend.
  • • Deep hands-on: Google Ads (Search + Performance Max), Meta Ads Manager, and LinkedIn Campaign Manager.
  • • GA4 fluency including custom events, conversions, and cross-domain tracking.
  • • HubSpot or Salesforce + Pardot/Marketo: can build workflows, lead scoring, and nested lists without help.
  • • SQL or BI (Looker, Metabase) comfort to pull pipeline and revenue reports without waiting on data.
  • • Attribution literacy — understands last-touch vs multi-touch vs incrementality, and when to use each.
  • • Copy and creative judgment: can spot a bad ad before it runs and brief a better one.

Nice-to-have skills

  • • ABM experience with 6sense, Demandbase, or Clearbit Reveal.
  • • MMM (marketing mix modeling) exposure — Meridian, Robyn, or a consultant-delivered model.
  • • Webinar and event marketing through Goldcast, Zoom Events, or Hopin.
  • • Podcast and influencer sponsorship experience.
  • • Direct experience managing an SEO agency or in-house SEO specialist.

Tools and technology

Reporting structure

Reports to the VP Marketing, CMO, or in smaller teams directly to the Founder/CEO. Collaborates daily with Sales leadership (SLA ownership), Product (messaging), Finance (budget reconciliation), and any SDR, SEO, or design specialists on the team.

Seniority variants

How responsibilities shift across junior, mid, and senior levels.

junior

2-3 years

  • • Execute campaigns under a senior marketer — launch, QA, and report.
  • • Own email nurture builds in HubSpot or Customer.io.
  • • Pull weekly performance reports and flag anomalies.
  • • Manage small ad accounts ($5-15k/month) under review.

mid

4-6 years

  • • Own one channel end-to-end (paid search OR paid social OR lifecycle) with budget accountability.
  • • Run the MQL-to-SQL handoff and weekly pipeline review with sales.
  • • Brief creative and approve before launch.
  • • Hit CAC and MQL targets on a quarterly cadence.

senior

7+ years

  • • Set the full-funnel marketing strategy and budget allocation across all channels.
  • • Own CAC, payback, and pipeline contribution as a P&L leader.
  • • Manage a team of specialists and/or agencies.
  • • Present monthly to the leadership team or board on marketing performance.

Success metrics (KPIs)

Full JD (copy-ready)

Paste this into your ATS or careers page. Edit the company name and any bracketed placeholders.

# Digital Marketing Manager — Job Description

## Role summary
A Digital Marketing Manager owns the full-funnel performance of paid and organic channels: setting the monthly marketing plan, managing spend across Google, Meta, LinkedIn, and programmatic, overseeing SEO and email, running the weekly pipeline review with sales, and being accountable for MQL, SQL, CAC, and payback metrics that ladder into revenue.

## Responsibilities
- Own the monthly marketing plan and budget allocation across paid search, paid social, SEO, email, and lifecycle.
- Set up and manage campaigns in Google Ads, Meta, LinkedIn Ads, and any programmatic DSP the team uses — including bidding strategy, audiences, and creative brief.
- Define MQL criteria and SQL handoff with sales, codified in a signed SLA, and run the weekly pipeline review to enforce it.
- Partner with SEO and content for organic roadmap: keyword strategy, editorial calendar, and measurement through Search Console and GA4.
- Own the lifecycle program — onboarding, nurture, win-back — through HubSpot, Customer.io, or Braze.
- Run the attribution model (last-touch, position-based, MMM-lite) and keep it honest — no vanity metrics.
- Brief and manage creative production: static ads, video ads, landing pages. Approve before spend.
- Produce a monthly marketing performance pack: spend, MQL, SQL, pipeline, CAC, LTV:CAC ratio, and payback by channel.
- Manage vendors and agencies: ad networks, CDP, enrichment tools, and contract freelancers.
- Run A/B tests on landing pages and ads with enough power to reach significance, and codify winners.

## Must-have skills
- 5+ years in B2B or DTC marketing with direct P&L ownership of at least $30k/month in paid spend.
- Deep hands-on: Google Ads (Search + Performance Max), Meta Ads Manager, and LinkedIn Campaign Manager.
- GA4 fluency including custom events, conversions, and cross-domain tracking.
- HubSpot or Salesforce + Pardot/Marketo: can build workflows, lead scoring, and nested lists without help.
- SQL or BI (Looker, Metabase) comfort to pull pipeline and revenue reports without waiting on data.
- Attribution literacy — understands last-touch vs multi-touch vs incrementality, and when to use each.
- Copy and creative judgment: can spot a bad ad before it runs and brief a better one.

## Nice-to-have skills
- ABM experience with 6sense, Demandbase, or Clearbit Reveal.
- MMM (marketing mix modeling) exposure — Meridian, Robyn, or a consultant-delivered model.
- Webinar and event marketing through Goldcast, Zoom Events, or Hopin.
- Podcast and influencer sponsorship experience.
- Direct experience managing an SEO agency or in-house SEO specialist.

## Tools and technology
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- HubSpot / Salesforce + Marketo
- GA4
- Looker / Metabase
- Segment
- Ahrefs / Semrush
- Figma / Canva
- Zapier / Make

## Reporting structure
Reports to the VP Marketing, CMO, or in smaller teams directly to the Founder/CEO. Collaborates daily with Sales leadership (SLA ownership), Product (messaging), Finance (budget reconciliation), and any SDR, SEO, or design specialists on the team.

## Success metrics (KPIs)
- MQL volume against monthly target, with quality validated by SQL conversion rate.
- CAC by channel, with a blended CAC target and payback period under the business benchmark.
- Pipeline created (bookings-weighted opportunities) — marketing-sourced and marketing-influenced.
- Organic traffic and non-brand organic keyword rankings quarter-over-quarter.
- Email engagement: open, click, and unsubscribe rates per campaign type.
- Spend efficiency: wasted-spend percentage (low-quality MQLs, rejected leads) trending down.

Frequently asked questions

What does a Digital Marketing Manager do day-to-day?

A Digital Marketing Manager owns the full-funnel performance of paid and organic channels: setting the monthly marketing plan, managing spend across Google, Meta, LinkedIn, and programmatic, overseeing SEO and email, running the weekly pipeline review with sales, and being accountable for MQL, SQL, CAC, and payback metrics that ladder into revenue.

How many years of experience should a mid-level Digital Marketing Manager have?

A mid-level Digital Marketing Manager typically has 4-6 years of experience. At that level they should own one channel end-to-end (paid search or paid social or lifecycle) with budget accountability.

Which KPIs should I hold a Digital Marketing Manager accountable to?

The most important KPIs for a Digital Marketing Manager are: MQL volume against monthly target, with quality validated by SQL conversion rate.; CAC by channel, with a blended CAC target and payback period under the business benchmark.; Pipeline created (bookings-weighted opportunities) — marketing-sourced and marketing-influenced.; Organic traffic and non-brand organic keyword rankings quarter-over-quarter..

Can one person really manage SEO, paid, email, content, and social at once?

A digital marketing manager does not execute every channel themselves, they own strategy, budget, and coordination while specialists and agencies run the work. In a typical setup the manager briefs an SEO specialist, a paid ads manager, a content writer, and an email marketer, runs weekly syncs, reviews the output, and reports pipeline back to leadership. They can absolutely execute on one or two channels themselves if the team is small, but asking one person to run hands-on paid, SEO, content, and email at senior quality is setting them up to fail.

How do they handle attribution beyond last-click?

They build a multi-touch model that matches your sales cycle length. For short B2C cycles a data-driven model in GA4 or Triple Whale is usually enough. For B2B with a 90-day cycle they reach for Bizible, HubSpot attribution, or Dreamdata to connect ad spend to pipeline and closed-won revenue. They know that every attribution model is wrong, and they will tell you so, but a consistent model used over a year is still more useful than arguing about last-click versus first-touch in every exec meeting.

Related

Written by Syed Ali

Founder, Remoteria

Syed Ali founded Remoteria after a decade building distributed teams across 4 continents. He has helped 500+ companies source, vet, onboard, and scale pre-vetted offshore talent in engineering, design, marketing, and operations.

  • • 10+ years building distributed remote teams
  • • 500+ successful offshore placements across US, UK, EU, and APAC
  • • Specialist in offshore vetting and cross-timezone team integration
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Last updated: April 12, 2026