Remoteria — Pre-Vetted Offshore Staffing

Syed Ali

Job description template

Email Marketing Specialist Job Description Template (2026)

A free, copy-ready Email Marketing Specialist job description covering responsibilities, must-have skills, tools, seniority variants, and KPIs. Written for hiring managers, not for SEO filler.

Hire a pre-vetted email marketing specialist

Key facts

Role: Email Marketing Specialist
Reports to: Reports to the Head of Marketing
Must-have skills: 7 items
Seniority tiers: Junior / Mid / Senior
KPIs defined: 6 metrics
Starting price (offshore): $1600/month

Role summary

An Email Marketing Specialist owns the lifecycle and broadcast email program end-to-end: list growth, segmentation, deliverability (SPF/DKIM/DMARC/BIMI), welcome/cart/win-back automations, template QA across clients, subject line and send-time testing, and revenue attribution from ESP data reconciled against Shopify or Stripe — accountable for revenue per email, inbox placement, and unsubscribe trend.

Responsibilities

• Own the monthly campaign calendar and lifecycle automation roadmap across welcome, browse/cart abandonment, post-purchase, win-back, replenishment, and VIP tracks.
• Build and maintain behavioral segments in Klaviyo, Customer.io, HubSpot, Iterable, or Braze using RFM, engagement recency, and product affinity signals.
• Configure and monitor authentication: SPF, DKIM, DMARC (quarantine/reject policy), BIMI with VMC where applicable, and subdomain isolation for marketing vs transactional.
• Monitor sender reputation and inbox placement through Google Postmaster Tools, Microsoft SNDS, and seedbox testing in Litmus or Inbox Monster.
• Run weekly A/B tests on subject lines, preview text, hero image, CTA copy, and send time — declare winners with statistical significance, not gut feel.
• Code and QA responsive email templates across Gmail, Apple Mail (with MPP caveats), Outlook, and Yahoo using Litmus or Email on Acid.
• Manage suppression lists, sunset policies for unengaged subscribers, and re-engagement flows before removal to protect reputation.
• Coordinate with the copywriter and designer on creative briefs; own the QA checklist (links, UTMs, merge tags, dark mode rendering) before every send.
• Tie revenue to campaigns through ESP attribution + GA4 UTM tracking + Shopify/Stripe order reconciliation so the monthly report matches the ledger.
• Maintain GDPR/CAN-SPAM/CASL compliance: consent capture with timestamp+IP, one-click unsubscribe, physical address in footer, regional suppression rules.
• Handle deliverability incidents (blocklist entries, sudden complaint spikes, Gmail tab shifts) with a documented remediation plan within the same week.
• Warm up new sending domains or IPs on a 4-6 week schedule with graduated volume and engaged-segment priority.

Must-have skills

• 3+ years running lifecycle email programs with at least 100k active subscribers or equivalent B2B program.
• Deep hands-on in at least one of: Klaviyo, Customer.io, HubSpot, Iterable, Braze, ActiveCampaign — can build flows, segments, and event-triggered sends without a tutorial.
• Deliverability fluency: understands SPF, DKIM, DMARC alignment, sender reputation signals, and the impact of Apple MPP on open-rate reliability.
• HTML/CSS for email: can hand-code a responsive template, knows why Outlook needs VML, handles dark mode with media queries and color-scheme meta.
• Analytics: can pull revenue per recipient, per campaign, per flow; comfortable with cohort retention curves and UTM hygiene in GA4.
• A/B testing literacy: sample size math, minimum detectable effect, understands that opens are unreliable post-MPP — optimizes on clicks and revenue.
• Compliance working knowledge: CAN-SPAM, GDPR lawful basis, CASL express consent, California CCPA.

Nice-to-have skills

• BIMI setup with a verified VMC (Entrust or DigiCert).
• SMS/push channel experience through Klaviyo SMS, Attentive, Postscript, or OneSignal.
• Liquid/Jinja templating for dynamic content and product feeds.
• Transactional email setup through Postmark, SendGrid, or Amazon SES with separate IP pools.
• Zapier, Make, or direct webhook work to wire up event triggers from the site or app.
• Experience with a CDP (Segment, RudderStack) feeding into the ESP.

Tools and technology

Klaviyo / Customer.io / HubSpot / Iterable / Braze
Litmus / Email on Acid
Google Postmaster Tools
Microsoft SNDS
GA4 + UTM builder
Shopify / Stripe (for revenue reconciliation)
Figma
Zapier / Make
Segment

Reporting structure

Reports to the Head of Marketing, Digital Marketing Manager, or Ecommerce Lead. Collaborates daily with the copywriter and designer, weekly with the growth marketer or CRM lead, and with IT/devops on DNS record changes for authentication and domain warm-up.

Seniority variants

How responsibilities shift across junior, mid, and senior levels.

junior

1-2 years

• Build campaigns and simple flows under a senior specialist, QA and schedule sends.
• Pull weekly campaign performance reports and flag anomalies.
• Maintain suppression lists and basic list hygiene.
• Execute A/B tests designed by a senior, document results.

mid

3-5 years

• Own the full lifecycle program (welcome, cart, post-purchase, win-back) end-to-end.
• Run weekly test cadence with proper sample sizing and winner declaration.
• Manage deliverability: Postmaster monitoring, authentication, warm-ups.
• Hit revenue-per-email and list-growth targets on a quarterly cadence.

senior

6+ years

• Set the annual email revenue plan and channel strategy (email + SMS + push).
• Lead ESP migrations or replatforms (e.g., Mailchimp to Klaviyo, HubSpot to Customer.io).
• Own deliverability crisis response and ISP relationships.
• Manage specialists and coordinate with paid, SEO, and product on cross-channel lifecycle.

Success metrics (KPIs)

• Revenue per recipient (RPR) by campaign type and total email-attributed revenue share.
• Inbox placement rate (engaged segment) at or above 95% measured via seedbox + Postmaster.
• Click-to-open ratio and click-through rate on engaged segments (opens unreliable post-MPP).
• List growth net of unsubscribes and hard bounces, with complaint rate held under 0.1%.
• Automation revenue share: target 25-40% of email revenue from flows, not broadcasts.
• Unsubscribe rate per campaign trending flat or down while send volume grows.

Full JD (copy-ready)

Paste this into your ATS or careers page. Edit the company name and any bracketed placeholders.

# Email Marketing Specialist — Job Description

## Role summary
An Email Marketing Specialist owns the lifecycle and broadcast email program end-to-end: list growth, segmentation, deliverability (SPF/DKIM/DMARC/BIMI), welcome/cart/win-back automations, template QA across clients, subject line and send-time testing, and revenue attribution from ESP data reconciled against Shopify or Stripe — accountable for revenue per email, inbox placement, and unsubscribe trend.

## Responsibilities
- Own the monthly campaign calendar and lifecycle automation roadmap across welcome, browse/cart abandonment, post-purchase, win-back, replenishment, and VIP tracks.
- Build and maintain behavioral segments in Klaviyo, Customer.io, HubSpot, Iterable, or Braze using RFM, engagement recency, and product affinity signals.
- Configure and monitor authentication: SPF, DKIM, DMARC (quarantine/reject policy), BIMI with VMC where applicable, and subdomain isolation for marketing vs transactional.
- Monitor sender reputation and inbox placement through Google Postmaster Tools, Microsoft SNDS, and seedbox testing in Litmus or Inbox Monster.
- Run weekly A/B tests on subject lines, preview text, hero image, CTA copy, and send time — declare winners with statistical significance, not gut feel.
- Code and QA responsive email templates across Gmail, Apple Mail (with MPP caveats), Outlook, and Yahoo using Litmus or Email on Acid.
- Manage suppression lists, sunset policies for unengaged subscribers, and re-engagement flows before removal to protect reputation.
- Coordinate with the copywriter and designer on creative briefs; own the QA checklist (links, UTMs, merge tags, dark mode rendering) before every send.
- Tie revenue to campaigns through ESP attribution + GA4 UTM tracking + Shopify/Stripe order reconciliation so the monthly report matches the ledger.
- Maintain GDPR/CAN-SPAM/CASL compliance: consent capture with timestamp+IP, one-click unsubscribe, physical address in footer, regional suppression rules.
- Handle deliverability incidents (blocklist entries, sudden complaint spikes, Gmail tab shifts) with a documented remediation plan within the same week.
- Warm up new sending domains or IPs on a 4-6 week schedule with graduated volume and engaged-segment priority.

## Must-have skills
- 3+ years running lifecycle email programs with at least 100k active subscribers or equivalent B2B program.
- Deep hands-on in at least one of: Klaviyo, Customer.io, HubSpot, Iterable, Braze, ActiveCampaign — can build flows, segments, and event-triggered sends without a tutorial.
- Deliverability fluency: understands SPF, DKIM, DMARC alignment, sender reputation signals, and the impact of Apple MPP on open-rate reliability.
- HTML/CSS for email: can hand-code a responsive template, knows why Outlook needs VML, handles dark mode with media queries and color-scheme meta.
- Analytics: can pull revenue per recipient, per campaign, per flow; comfortable with cohort retention curves and UTM hygiene in GA4.
- A/B testing literacy: sample size math, minimum detectable effect, understands that opens are unreliable post-MPP — optimizes on clicks and revenue.
- Compliance working knowledge: CAN-SPAM, GDPR lawful basis, CASL express consent, California CCPA.

## Nice-to-have skills
- BIMI setup with a verified VMC (Entrust or DigiCert).
- SMS/push channel experience through Klaviyo SMS, Attentive, Postscript, or OneSignal.
- Liquid/Jinja templating for dynamic content and product feeds.
- Transactional email setup through Postmark, SendGrid, or Amazon SES with separate IP pools.
- Zapier, Make, or direct webhook work to wire up event triggers from the site or app.
- Experience with a CDP (Segment, RudderStack) feeding into the ESP.

## Tools and technology
- Klaviyo / Customer.io / HubSpot / Iterable / Braze
- Litmus / Email on Acid
- Google Postmaster Tools
- Microsoft SNDS
- GA4 + UTM builder
- Shopify / Stripe (for revenue reconciliation)
- Figma
- Zapier / Make
- Segment

## Reporting structure
Reports to the Head of Marketing, Digital Marketing Manager, or Ecommerce Lead. Collaborates daily with the copywriter and designer, weekly with the growth marketer or CRM lead, and with IT/devops on DNS record changes for authentication and domain warm-up.

## Success metrics (KPIs)
- Revenue per recipient (RPR) by campaign type and total email-attributed revenue share.
- Inbox placement rate (engaged segment) at or above 95% measured via seedbox + Postmaster.
- Click-to-open ratio and click-through rate on engaged segments (opens unreliable post-MPP).
- List growth net of unsubscribes and hard bounces, with complaint rate held under 0.1%.
- Automation revenue share: target 25-40% of email revenue from flows, not broadcasts.
- Unsubscribe rate per campaign trending flat or down while send volume grows.

Frequently asked questions

What does a Email Marketing Specialist do day-to-day?

An Email Marketing Specialist owns the lifecycle and broadcast email program end-to-end: list growth, segmentation, deliverability (SPF/DKIM/DMARC/BIMI), welcome/cart/win-back automations, template QA across clients, subject line and send-time testing, and revenue attribution from ESP data reconciled against Shopify or Stripe — accountable for revenue per email, inbox placement, and unsubscribe trend.

How many years of experience should a mid-level Email Marketing Specialist have?

A mid-level Email Marketing Specialist typically has 3-5 years of experience. At that level they should own the full lifecycle program (welcome, cart, post-purchase, win-back) end-to-end.

Which KPIs should I hold a Email Marketing Specialist accountable to?

The most important KPIs for a Email Marketing Specialist are: Revenue per recipient (RPR) by campaign type and total email-attributed revenue share.; Inbox placement rate (engaged segment) at or above 95% measured via seedbox + Postmaster.; Click-to-open ratio and click-through rate on engaged segments (opens unreliable post-MPP).; List growth net of unsubscribes and hard bounces, with complaint rate held under 0.1%..

What deliverability rates can we realistically expect, and how do you keep us out of spam?

Well-maintained programs typically sit at 95%+ inbox placement for engaged segments on warm domains, measured through Google Postmaster Tools and seed testing in Litmus. We get there by enforcing SPF, DKIM, and DMARC on day one, segmenting engaged versus unengaged subscribers, suppressing complainers and hard bounces inside 24 hours, and warming up any new sending IPs or subdomains over a 4–6 week ramp. When a deliverability incident does hit, your specialist runs a postmortem on the trigger (sudden volume spike, bad list import, content filters) and ships a recovery plan the same week.

How do you handle spam complaints and unsubscribes?

Unsubscribes are instant, one-click, and honored across every list in the ESP — never buried in a preference center as the only option. Complaints are suppressed globally as soon as the ISP feedback loop reports them, and we run a monthly review of complaint rate by segment to catch early warning signs before they damage sender reputation. If complaint rate crosses 0.1% on any campaign we pause the send, audit the content and list, and restart only after the root cause is fixed. We never buy lists, rent lists, or scrape email addresses.