Graphic Designer Job Description Template (2026)

Full JD (copy-ready)

Paste this into your ATS or careers page. Edit the company name and any bracketed placeholders.

# Graphic Designer — Job Description

## Role summary
A Graphic Designer owns visual craft across brand identity, marketing creative, presentation design, and print-ready deliverables. They work in Adobe Illustrator, Photoshop, InDesign, and Figma — producing logos and brand systems, social and ad creatives, decks, and print collateral with properly prepared source files. This role is static visual design; it does not include product UX or motion-heavy video work.

## Responsibilities
- Design logos, wordmarks, submarks, and full brand identity systems with vector source files in Adobe Illustrator.
- Build and maintain brand guidelines documents covering logo usage, color palettes (CMYK, RGB, HEX, Pantone), typography, spacing, and photography direction.
- Produce social media creative at format-specific sizes (Instagram feed, Stories, Reels covers, LinkedIn, TikTok covers, X/Twitter, Pinterest) using templated systems in Figma.
- Design paid ad creatives across Meta, Google Display, LinkedIn, and TikTok — including 20+ size variants per campaign for programmatic rollouts.
- Design presentation decks in Figma, Keynote, or PowerPoint — investor decks, sales decks, board reports, all-hands — with reusable master slides and editable charts.
- Prepare print-ready files: CMYK color mode, 0.125" bleed, 0.25" safety margins, outlined fonts, packaged InDesign files, and pre-flighted PDFs for professional print.
- Design packaging artwork from dielines provided by the manufacturer — die-cuts, bleeds, folding marks, and spot UV specs handled cleanly.
- Produce marketing collateral: brochures, one-pagers, trade show banners, event signage, lookbooks, and catalogs in Adobe InDesign.
- Export and organize final assets — PNG, SVG, WebP, PDF, EPS — at correct resolutions with clear naming conventions in Figma libraries or Dropbox.
- Collaborate with copywriters in Figma from concept stage so headline length, body copy, and visual hierarchy are balanced together.

## Must-have skills
- 3+ years producing professional graphic design with a portfolio showing brand, digital, and print work.
- Adobe Creative Suite mastery — Illustrator for vector, Photoshop for raster, InDesign for layout and print.
- Figma fluency — auto-layout, components, variants, libraries, and multi-page file organization.
- Typography craft — kerning, leading, hierarchy, pairing rationale, and awareness of licensed vs open-source font usage.
- Print production knowledge — CMYK, bleed, safety margins, dielines, spot color, and pre-flight.
- Brand systems thinking — understands that a logo is the tip of the iceberg and can build a full system.
- Ability to reskin templates without breaking the underlying system or introducing off-grid elements.

## Nice-to-have skills
- Illustration in Procreate, Adobe Fresco, or vector illustration in Illustrator.
- Basic motion in After Effects for animated logos, social stickers, or GIF assets.
- Packaging design experience with physical product samples.
- Art direction for photoshoots — shot lists, mood boards, on-set direction.
- Affinity Designer / Publisher fluency as an Adobe alternative.

## Tools and technology
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Procreate / Adobe Fresco
- Canva (template systems)
- Adobe After Effects (basics)
- Google Slides / Keynote
- Dropbox / Google Drive

## Reporting structure
Reports to the Creative Director, Head of Brand, or Head of Marketing. Collaborates daily with the copywriter on ad creative and landing page visuals, with the video editor on thumbnail and social content, with the social media manager on content calendars, and with external print vendors on production files.

## Success metrics (KPIs)
- Design output volume against campaign calendar commitments.
- Revision rounds per brief — trending toward 2 or fewer as briefs mature.
- Brand consistency audit score on shipped assets (quarterly spot-check).
- Print production error rate — target zero reprints due to file errors.
- Paid ad creative performance — CTR or cost-per-click versus prior creative on tested campaigns.
- Turnaround time from brief to first draft — targeting under 48 hours for standard assets.